Homework #7

        In the article, "Designer tweaks famous logos to use less Ink," by CNN states that by using less ink in company logos that the company will see savings ranging from 10 to 39 percent. "Last year alone, Starbucks produced about 670 million paper cups, with its logo printed on each one. We can estimate, and I insist that it's only a speculation, that a single logo print could use 0.06 ml of ink. Our redesigned logo uses 38 percent less ink, or 0.0228 ml per cup, which could save nearly 4,000 gallons of ink a year." So, if companies tweaked their design to less ink, than it could benefit them by saving money for their company. I think this is a really smart move for companies and for the sake of saving ink.

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Homework 6

        In the article, "What convicts can teach us about branding," by Mike Kammerling, it really made me start thinking about the things that I buy on a day to day basis. The most expensive food that I buy frequently is Starbucks drinks/food, and Saladworks.  I always knew they were common well known and liked places, but I never really thought it had much to do with the packaging/label of it. The more I ponder on the concept of packaging, it really does make you wanna but something more than other places even if it is pricey. The Starbucks logo and feel of the store make you feel more sophisticated and maybe be led to believe that the coffee or products that they make there, based on the environment (the design of the store) or the way they label their coffee cups.  Same with salad works. Like they profit off of lettuce, something you could get at your local grocery store and prepare a salad for yourself that's less than $10 dollars. The air, and popularity of a logo and what they represent can really make you gear your decision towards wanting to buy something because you are visually attracted to it. 

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