Friday, November 30, 2018

Homework #7

        In the article, "Designer tweaks famous logos to use less Ink," by CNN states that by using less ink in company logos that the company will see savings ranging from 10 to 39 percent. "Last year alone, Starbucks produced about 670 million paper cups, with its logo printed on each one. We can estimate, and I insist that it's only a speculation, that a single logo print could use 0.06 ml of ink. Our redesigned logo uses 38 percent less ink, or 0.0228 ml per cup, which could save nearly 4,000 gallons of ink a year." So, if companies tweaked their design to less ink, than it could benefit them by saving money for their company. I think this is a really smart move for companies and for the sake of saving ink.

Monday, November 12, 2018

Homework 6

        In the article, "What convicts can teach us about branding," by Mike Kammerling, it really made me start thinking about the things that I buy on a day to day basis. The most expensive food that I buy frequently is Starbucks drinks/food, and Saladworks.  I always knew they were common well known and liked places, but I never really thought it had much to do with the packaging/label of it. The more I ponder on the concept of packaging, it really does make you wanna but something more than other places even if it is pricey. The Starbucks logo and feel of the store make you feel more sophisticated and maybe be led to believe that the coffee or products that they make there, based on the environment (the design of the store) or the way they label their coffee cups.  Same with salad works. Like they profit off of lettuce, something you could get at your local grocery store and prepare a salad for yourself that's less than $10 dollars. The air, and popularity of a logo and what they represent can really make you gear your decision towards wanting to buy something because you are visually attracted to it. 

Friday, October 26, 2018

Plot for Trypophobia/ serial killer horror movie.

     A woman by the name of Karen Dean lives in a small apartment in Philadelphia with Her husband John Dean, there marriage was holding up okay for the last 3 years. John promised Karen that he would be with her till death at the alter, but soon realizes that dealing with Karen's Trypophobia is exhausting on a day to day basis. So John then filed for a divorce claiming that it was never going to work out between them. Karen's phobia worsened after this event, and she than moved in with her sister, Cathy, and her family in Billington Heights, New York; a population of only 1,358. Karen's therapist referred her to a new therapist where her sister lived, so she could continue seeking treatment for her phobia. Dr. Vantrex is Karen's new therapist upon her arrival to her new dwelling. Dr. Vantrex has been a resident in Billington Heights since he was a young boy. Most would say he is a very strange man, but has an outstanding practice of curing people from their phobias. Most people who come to him seem to be up and gone after a few weeks, so he must be good. At least thats what you would think. Dr. Vantrex is a serial killer who prays on his clients by using their phobia's against them. And if you look at his masks closely you find out where the other patients have gone (makes masks out of people's face).